Tom [the sales rep] hadn’t approached this sale unprepared - he just had the wrong kind of preparation: wrong expectations, wrong materials, wrong approach. Tom hadn’t failed. I - and the company - had failed Tom.
- Jeff Ernst, from the The New Rules of Sales Enablement
In his new eBook, The New Rules of Sales Enablement: How to Stop Sabotaging Your Sales Teams and Start Empowering Them for Success, Jeff Ernst suggests that the traditional approach to sales enablement is plain broken.
He challenges those responsible for sales enablement to make a shift to a new, more effective approach– one that he’s learned by trial and error during 20 years of supporting sales teams.
- Jeff Ernst, from the The New Rules of Sales Enablement
In his new eBook, The New Rules of Sales Enablement: How to Stop Sabotaging Your Sales Teams and Start Empowering Them for Success, Jeff Ernst suggests that the traditional approach to sales enablement is plain broken.
He challenges those responsible for sales enablement to make a shift to a new, more effective approach– one that he’s learned by trial and error during 20 years of supporting sales teams.
Download Free ebook, The New Rules of Sales Enablement
Download the eBook now
Praise for the eBook
The lone cowboy gunning for deals just isn't as successful these days. The New Rules of Sales Enablement shows you everything you need to create a sophisticated modern selling machine.
- David Meerman Scott, bestselling author of The New Rules of Marketing & PR
